In the contemporary landscape of education, social science disciplines face both unprecedented opportunities and challenges.
Research is a systematic investigation or inquiry aimed at discovering, interpreting, and revising facts, theories, events, behaviors, or phenomena.
The Balance Score Card (BSC) retains financial metrics as the ultimate outcome measures for company success, but supplements these with metrics from three additional perspectives – customer, internal process, and learning and growth – that we proposed as the drivers for creating long-term shareholder value.
Our teams advance the state of the art through research, systems , and collaboration across academic area. We are conducting number of research each year across a wide range of fields, sharing our latest developments in order to collaboratively progress in business and management.
Dr. Khairol Anuar bin Ishak adalah merupakan Pensyarah Kanan di Pusat Pengajian Pengurusan Perniagaan (SBM-UUM), Universiti Utara Malaysia (UUM). Beliau memperoleh PhD dalam bidang Pengurusan Pemasaran dalam Bidang Francais pada tahun 2015 daripada USM, MBA dalam dari UUM pada tahun 2002 dan Ijazah Sarjana Muda Pentadbiran Perniagaan (Kepujian) dari UUM pada tahun 1996.
Analyse a company's internal and external environment in identifying strategic long-term direction, its resources and competitive capabilities for crafting an appropriate strategy. You can analyse the strategic audit by analysing the company’s internal and external forces as suggested below
The marketing and consumer behavior literature has traditionally suggested that customer satisfaction is a relative concept, and is always judged in relation to a standard (Olander, 1977). Consequently, in the course of its development, a number of different competing theories based on various standards have been postulated for explaining customer satisfaction.
A policy is a set of rules or guidelines for your organization and employees to follow in or to achieve compliance. Policies answer questions about what employees do and why they do it
