Strategic Management equips students with the essential concepts, frameworks, and decision-making tools used by organisations to build and sustain competitive advantage. Throughout this course, students learn how to analyse the internal and external environment, evaluate strategic options, and understand how strategies are formulated and implemented in the real business world.
Strategic Management equips students with the essential concepts, frameworks, and decision-making tools used by organisations to build and sustain competitive advantage. Throughout this course, students learn how to analyse the internal and external environment, evaluate strategic options, and understand how strategies are formulated and implemented in the real business world.
Program PPMD ini dibangunkan untuk melahirkan pemimpin-pemimpin peringkat pertengahan yang serba boleh dalam pelbagai aspek pengurusan di dalam mengendalikan berkaitan program keusahawanan, pembiayaan dan infrastruktur serta mempunyai pemikiran secara kreatif di dalam pembuatan keputusan.
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