My Research

The impact of service quality on students' satisfaction and happiness (2021), University Grant

In an era characterized by rapid societal transformation and increasing complexity, the field of education stands at a pivotal juncture. Social science education, which encompasses the study of societies, behaviors, and interactions, is critical in equipping individuals with the knowledge and skills necessary to navigate and contribute to an ever-evolving world. As the global landscape shifts, the importance of understanding and improving social science education becomes ever more pronounced.

This research seeks to address this gap by exploring service quality from an educational perspective. By examining student perspectives, this study aims to contribute to a more nuanced understanding of how service quality can be optimized to meet contemporary needs. The significance of this research is underscored by the increasing demand for educational systems that foster critical thinking, stakeholder's responsibility, and a nuanced understanding of social dynamics. As educational policies and practices evolve, it is essential to ground these changes in robust, evidence-based research that can inform best practices and drive meaningful improvements.

In addressing these challenges, this study will provide valuable insights that can guide educators, policymakers, and stakeholders in enhancing the quality and impact of service quality in higher educational institutions in Malaysia. Ultimately, the goal is to ensure that students are not only knowledgeable about the world around them but are also equipped to actively engage with and contribute to shaping a more equitable and informed society. We believe successful industry research requires managing a portfolio of projects with time horizons, levels of risk and goals appropriate for the organization. Our approach to research has always been flexible, but there are two reasons that our research philosophy today adds more fundamental, or "pure basic," research than it has previously. The research team at UUM Leads comprises:

	Dr Khairol Anuar Ishak Senior Lecturer School of Business Management, COB, UUM. Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Member
	Dr Mawarny Md Rejab Senior Lecturer School of Computing, CAS, UUM. Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Member
	AP Dr Rozita Abdul Mutalib Associate Professor School of Government, COLGIS, UUM. Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Member
	AP Dr Nazlina Zakaria Associate Professor School of Business Management, COB, UUM Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Leader

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LIST OF MY RESEARCH

The impact of service quality on students' satisfaction and happiness (2021), Member, UNIVERSITI
A development model of helpdesk ticketing system for supporting open and distance learning (ODL) programs in uum (2021), Member, UNIVERSITI
A study on the effects of social media marketing activities, on brand equity and customer response-uum distance learning program (2021), Member, UNIVERSITI
A new model on leading change for industrial revolution 4.0 and employees' commitment to change in the large companies in Malaysia (2019), Member, KPT
The effect of risk-taking propensity, family support, self-efficacy, entrepreneurship education towards entrepreneurship behavior: comparative studies between Malaysia and Nigeria (2018), Leader, ANTARABANGSA
Pembangunan Indeks Kualiti Perhubungan Francais (2016), Leader, UNIVERSITI
Pembangunan model empowering entrepreneurship dalam kalangan pelajar IPT (2016), Member, UNIVERSITI
Strategic management implementation practices among SME in Kedah and perils (2015), Leader, UNIVERSITI
Mediating effect of organizational innovative capability on the relationship between human resource management (HRM) practices and organizational performance of Malaysian SME (2014), Member, UNIVERSITI
Mapping the customer lifetime value of kedai rakyat 1 Malaysia (KR1M) for understanding the business sustainability: a new hybrid of geospatial information systems and RFM model (2014), Member, KPT
Investigating the relationship between relational mechanisms, relationship quality and business performance: a study in education franchise system (2013), Leader, KPT
Determinant factors for e-learning acceptance: case study for BBA program students (2005), Leader, UNIVERSITI
Praktis pembangunan aplikasi sistem maklumat dalam sektor farmaseutikal di malaysia: kaitannya dengan kepuasan penggunaan sistem, aktiviti pemprosesan maklumat, dan keupayaan pembuatan keputusan (2005), Member, KPT