Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm's objectives.
Strategic management provides the basis for adapting the organisation to the vagaries of an unpredictable, turbulent environment and for more effectively and efficiently achieving the firm's objectives. Strategic Management is the continuous process of analysis, planning, and action to keep a firm is aligned with its external environment. It aims to capitalize on organisational strengths and environmental opportunities while minimizing or avoiding organisational weaknesses and environmental threats.
Strategic management is a multidisciplinary course that integrates the knowledge learned from other courses that were concerned with a specific functional area (e.g. production, marketing, finance, accounting, human resources), and/or well-defined and specialised body of knowledge (e.g. economics, statistics, business law, information systems). In contrast, the problems and issues of strategic management cover the whole spectrum of business and management. The course learning outcomes are as follows:
- Explain the basic concepts in strategic management and various type of strategies
- Apply strategic approaches, techniques, and tools in strategic management.
- Propose potential alternative strategies from issues of business and management in a given situation
OBE for BPMN3023 Strategic management - Group H
| CLO1 | Explain the basic concepts in strategic management and various type of strategies.(C5) | |
| CLO2 | Apply strategic approaches , techniques and tools in Strategic Management(C3) | |
| CLO3 | Propose potential alternative strategies from issues of business and management in a given situation(C6,A3) |
TEACHING/SUPERVISION EVALUATION AND TESTIMONIAL
I would like to express my sincere gratitude for sir' guidance and hard work this semester. Under your dedicated instruction, I have gained valuable insights and a deeper understanding of the subject matter. Your patience and professionalism have greatly benefited me, and I appreciate your efforts.
In this class,. I was able to learn so many things about strategic management in the company. Dr. was very helpful in delivering meaningful information. It would be nice if Dr. was able to provide more examples of what happens in the real life of the company. I have so much fun in this class. Thank you, Dr.
Terima kasih Dr atas tunjuk ajar kepada saya sepanjang semester ini.Dr menyampaikan intipati kursus ini dengan begitu jelas dan mudah difahami.Pada pandangan saya,tugasan bagi subjek ini agak sukar untuk dilakukan oleh saya kerana untuk memperoleh maklumat berkaitan syarikat bukan mudah untuk didapati kerana terikat dengan privasi sesebuah syarikat itu. Secara keseluruhan saya amat berpuas hati dengan penyampaian ilmu oleh Dr kerana Dr menggunakan kaedah seperti motivator ataupun jurulatih yang membuatkan para pelajar lebih tertarik untuk memberi tumpuan didalam kelas.Saya berharap saya dapat keputusan yang terbaik yang setimpal dengan usaha saya untuk memahami subjek ini.
